Today is the day of the Bupa Great North Run. An exciting day in itself, the run has become the most popular half marathon in all of the land, so I am told. And thousands of runners flock to the North to run over that famous bridge. This day however has a certain more excitment for me as the runners run across the bottom of my street. The days leading up to the event runners can be seen training and signs for road closures go up. It's an exciting time. The mood on the day is tangible and it is impossible not to smile as the runners jog past you. Standing in the crowd gives you such a buzz, I cannot imagine what you must feel running it (though I have considered it...then thought better of that idea).
As far as advertising, it's a dream come true for charities, who not only raise thousands of pounds via the runners but also get to splash their logos across T-Shirts and tents. It's such a positive place to be it seems the right thing to give to others. Other businesses also gain from their presence at the run, ice cream sellers being just one. A great advertising oppotunity, a great feeling and a great day out.
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