This advert has been running for a while now, and I have to admit that it didn't grab me as the drink drive campaign, or indeed the alcohol awareness campaign that the governement have been running. This ad seems to almost make light of drug driving, not showing horrifc crashes or consequences that the drink driving ad showed. It seems simply that the only side effect from taking drugs (which it does not mention is illegal in the first place), is getting overly large eyes. Not that much of a problem one would assume. I think the FRANK adverts show much more effectivley the effects that taking drugs can have, it reaches it's target audience of teen to young twenties and also gives them something to think about. The new govenment ad simply passes you by, with maybe a humourous look at these people with large eyeshttp://http://www.guardian.co.uk/commentisfree/2009/sep/17/drugs-policy-government-campaign.