Wacker Eins

Wacker Eins is a Berlin based illustration team which specialises in fashion illustration, they often sell their illustrations to advertising companies and fashion/lifestyle magazines. For example they were recently commissioned with outdoor advertising for the “spring” campaign for one of Berlins most successful shopping centres, this was particularly interesting to me considering my last project for university, where the brief was focused around outdoor advertising. The sketchy hand rendered style of their illustration gives both a fashionable and relatable touch to designs. The designs are also contemporary and hidden detail is often inserted, such as the flies on the dress of the illustration above. This gives a deeper meaning to the images and makes you question their true meaning, whether there can be true beauty without a little ugliness, even if it is well hidden.